It’s critical for estheticians to plan ahead and be ready, particularly during the Christmas season. We can help you whether you’ve just begun coming up with ideas or are genuinely stumped. Today, we’re going to provide some of our greatest advice for getting your spa ready for Christmas retail sales!
Be picky and fill your shelves with the correct things.
You should pause and ponder before choosing what to put in your inventory. How much can you spend? What is favored? How did sales do the previous year? When should I make this purchase?
We advise establishing a budget for your spa as a first step. Spend some time recalling the recent Christmas sales you generated. Consider what was really popular and what you might be able to live without. You might even conduct a brief poll with your customers to gather their opinions on the brands and goods they enjoy as well as their propensity to shop throughout the Christmas season. By doing this, you may obtain responses from your customers directly and decide what is ideal for your spa.
You should be aware of the latest trends in the skincare industry since they may be really intriguing. Naturally, it is crucial (and a lot of fun) to stock festive items, but keep in mind to buy items that customers will use and like all year long. For instance, 25% of your product may be related to the holidays, but 75% might be appropriate for any time of year.
Get creative with holiday gift guides and bundles
Prepare to layer up since the weather is getting colder!
The holidays are the ideal time to consider making gift recommendations or offering bundles. You have the chance to provide something that a lot of people will be seeking for! To offer customers the ultimate pleasure, you may put together collections of your best-selling items. To increase sales and expose new products to your customers, you may even combine some low-selling items with certain best-sellers. Bundling a service with a product is another excellent advice. This is a great approach to attract new clients, demonstrate your capabilities, and reward them with a small present all at once!
Think about your clients’ interests, values, passions, skincare issues, and hobbies when putting together your Christmas gift recommendations. Once you have some interesting and entertaining ideas, check through your inventory and select the items that best meet these categories. Consider the scenario when some of your clients work outside and spend the majority of the day in the sun. The goods that would best help their skin can be highlighted.
Marketing with a personal and professional approach
It might be challenging to know where to begin with marketing. This phase requires you to fully comprehend your consumers. You should pay special attention to the brands, particular items, and issues that your customers have been praising. Additionally, you must understand what they despise and why. As a result, your clients will be more likely to trust you, and you as the esthetician will be able to approach your marketing with more professionalism and personalization. To ensure that you and your guests get the most out of the spa, become familiar with their requirements and goals and keep track of them as well as local trends.
Wow your clients with festive spa displays
It can be a lot of fun to decorate your spa and make it seem more festive at any time of year, but especially around the holidays! Your customers and potential customers will know that your spa is the place to be and that they might be able to discover the ideal Christmas gift inside if you present your items in an attractive and eye-catching fashion. Additionally, they could stay a little longer in your spa to take in the holiday decorations and perhaps even make a purchase for themselves or a loved one. Both new and recurring clients will be astounded by the service. You have the option of using a generic theme or decorating for a particular festival. Regardless, your
Give the gift of offers and incentives
It’s time to get into the holiday spirit, and generosity is one way we like to accomplish that. Why not consider offering incentives or discounts as a present to make your spa seem even more festive?
Any holiday may be observed in this way, and you can also keep track of your clients’ birthdays and other significant anniversaries. Send them an email, text message, or a link to your website to inform them about these offers and promotions. Make sure to inform your clients that bargains and offers are only valid for a short period of time, and provide dates as well. In this approach, they’ll be more motivated to move quickly and take action buy now, while the offer lasts. Keeping your offerings seasonal or festive is an additional strategy for marketing them. For instance, if you are offering apple, cinnamon, or pumpkin items, inform your customers that there is a limited supply and that they should buy before the fall season ends.
Giving discounts and incentives on your goods or services is a wonderful way to get into the Christmas mood. It will also infuse your spa with enthusiasm and joy.
Expand your reach through social media and PROMOTE, PROMOTE, PROMOTE
Social media is quite useful for advertising our company. Although it may seem like a no-brainer, it is also possible to forget to do it. The world is radically changing, and since internet shopping has taken over, it’s time to step up your social media marketing strategy!
It’s totally fine if not everyone feels comfortable utilizing a given platform. We suggest conducting some preliminary research to get things going. Consider your intended audience and identify the platforms that they favor the most. Even better, don’t be hesitant to ask your customers! It won’t harm to inquire if you already have a following of frequent clients.
